Making Sure Your Website Structure Makes Sense

Does the Website Structure Make Sense?

Website structure is crucial for both user experience and SEO. A well-organized site helps search engines understand your content and improves navigation for users. Let’s explore how to ensure your website structure makes sense for eCommerce platforms like Shopify and WooCommerce.


Shopify automatically generates a logical structure for your store, but you can further optimize it:

  • Categories and Collections: Use collections to group similar products. For example, create collections for “Men’s Clothing,” “Women’s Clothing,” etc.
  • Navigation Menus: Customize your navigation menus to make it easy for users to find products. Go to Online Store > Navigation to edit menus.
  • URL Structure: Shopify uses a clean URL structure by default, but you can customize it under Online Store > Preferences.


WooCommerce offers more flexibility but requires manual setup:

  • Categories and Tags: Use categories and tags to organize products. Go to Products > Categories and Products > Tags to set these up.
  • Custom Menus: Create custom menus for easy navigation. Go to Appearance > Menus to customize.
  • Permalinks: Optimize your URL structure by going to Settings > Permalinks and choosing a structure that includes product categories.

Best Practices

  • Flat Structure: Aim for a flat structure where important pages are no more than three clicks away from the homepage.
  • Breadcrumbs: Use breadcrumbs to help users and search engines understand the hierarchy of your site.
  • Internal Linking: Use internal links to connect related products and categories, improving navigation and SEO.

By following these guidelines, you can create a website structure that enhances both user experience and search engine visibility.