Understanding the % of Traffic that Matches Your Site’s Language
Monitoring the percentage of traffic that matches your site’s language is crucial for optimizing your eCommerce store for a global audience. Here’s how you can do it on Shopify and WooCommerce:
Shopify
- Install Google Analytics: Go to Online Store > Preferences and paste your Google Analytics tracking code in the Google Analytics section.
- Enable Language Tracking: In your Google Analytics account, navigate to Admin > Property Settings and enable Site Search Tracking. Ensure your site is set up to track language preferences.
- Create a Custom Report: Go to Customization > Custom Reports > New Custom Report. Set the Metric as Sessions and the Dimension as Language. This will show you the percentage of traffic by language.
WooCommerce
- Install Google Analytics Plugin: Use a plugin like MonsterInsights to integrate Google Analytics with your WooCommerce store.
- Enable Language Tracking: In your Google Analytics account, navigate to Admin > Property Settings and enable Site Search Tracking. Ensure your site is set up to track language preferences.
- Create a Custom Report: Go to Customization > Custom Reports > New Custom Report. Set the Metric as Sessions and the Dimension as Language. This will show you the percentage of traffic by language.
By following these steps, you can effectively monitor and optimize your eCommerce store’s performance based on the language preferences of your visitors.