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Ensuring Topics’ Relevancy to Your Site

Relevancy of the Topics Your Site Covers

Ensuring that the topics your eCommerce site covers are relevant to your products and target audience is crucial for SEO. This helps search engines understand what your site is about and improves your chances of ranking for relevant search queries.

For Shopify

1. Keyword Research: Use tools like Google Keyword Planner or Ahrefs to find keywords related to your products. Focus on long-tail keywords that are more specific and have less competition.

2. Content Strategy: Create a content calendar that includes blog posts, product descriptions, and other content types that are relevant to your products. Use your researched keywords naturally within this content.

3. Product Descriptions: Write detailed and unique product descriptions that include relevant keywords. Avoid using manufacturer descriptions as they are often duplicated across multiple sites.

4. Internal Linking: Link related products and blog posts to each other. This helps search engines understand the relationship between different pieces of content on your site.

For WordPress (WooCommerce)

1. Keyword Research: Similar to Shopify, use tools like Google Keyword Planner or Ahrefs to find relevant keywords. Focus on long-tail keywords.

2. Content Strategy: Use a plugin like Yoast SEO to help you optimize your content. Create a content calendar that includes blog posts, product descriptions, and other content types that are relevant to your products.

3. Product Descriptions: Write detailed and unique product descriptions that include relevant keywords. Use WooCommerce’s built-in fields to add these descriptions.

4. Internal Linking: Use plugins like Yoast SEO or Link Whisper to help you create internal links between related products and blog posts.

By focusing on the relevancy of the topics your site covers, you can improve your site’s SEO and attract more targeted traffic.

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