Implementing Structured Data Well

Understanding Structured Data

Structured data helps search engines understand the content on your eCommerce site better. It can improve your site’s visibility in search results by enabling rich snippets.

Implementing Structured Data on Shopify

Implementing structured data on Shopify can help improve your store’s search engine visibility and enhance the way your products appear in search results. Here is a step-by-step guide to implementing structured data on your Shopify store:

Step 1: Understand Structured Data

Structured data is a standardized format for providing information about a page and classifying the page content. The most common format is JSON-LD (JavaScript Object Notation for Linked Data).

Step 2: Choose the Appropriate Schema Markup

Identify the type of schema markup relevant to your content. For an e-commerce site, you will typically use:

  • Product
  • Organization
  • Breadcrumb
  • Review
  • Offer

Step 3: Access Your Shopify Theme

  1. Log in to your Shopify admin.
  2. Go to Online Store > Themes.
  3. Click Actions on your current theme and select Edit code.

Step 4: Add JSON-LD Schema Markup to Your Theme

  1. Open the theme.liquid file: In the Layout section, find and open the theme.liquid file.
  2. Insert the JSON-LD code: Add the JSON-LD script within the <head> tag. Here’s an example for a product page:
<script type="application/ld+json">
  "@context": "https://schema.org/",
  "@type": "Product",
  "name": "{{ product.title | escape }}",
  "image": [
    "{% for image in product.images %}{{ image.src | img_url: 'master' }}{% if forloop.last == false %}, {% endif %}{% endfor %}"
  "description": "{{ product.description | strip_html | escape }}",
  "sku": "{{ product.variants.first.sku }}",
  "mpn": "{{ product.variants.first.barcode }}",
  "brand": {
    "@type": "Brand",
    "name": "{{ product.vendor | escape }}"
  "offers": {
    "@type": "Offer",
    "url": "{{ shop.url }}{{ product.url }}",
    "priceCurrency": "{{ shop.currency }}",
    "price": "{{ product.price | money_without_currency }}",
    "itemCondition": "https://schema.org/NewCondition",
    "availability": "https://schema.org/{% if product.available %}InStock{% else %}OutOfStock{% endif %}"

Step 5: Test Your Implementation

  1. Use Google’s Rich Results Test to ensure your structured data is implemented correctly.
  2. Enter your product page URL and check for any errors or warnings.

Step 6: Monitor and Optimize

  1. Regularly check Google Search Console for any structured data issues.
  2. Update your schema markup as necessary, especially when making changes to your product listings or site structure.

Additional Tips

  • Keep the Data Updated: Ensure that the structured data reflects the most current information about your products.
  • Use Third-Party Apps: Consider using Shopify apps like “JSON-LD for SEO” which can automate the implementation process.

By following these steps, you can enhance your Shopify store’s visibility in search results and provide richer information to potential customers.

Implementing Structured Data on WordPress (WooCommerce)

For WooCommerce, you can use a plugin like Schema & Structured Data for WP. Follow these steps:

  1. Install and activate the plugin from the WordPress plugin repository.
  2. Go to Schema & Structured Data > Settings.
  3. Click on Schema Types and select Product.
  4. Configure the settings to match your product details and save the changes.

This will automatically add structured data to your WooCommerce products.