Understanding Response Codes Breakdown

Understanding Response Codes for eCommerce SEO

Response codes are crucial for understanding how your website interacts with search engines and users. They provide insights into the status of your web pages and can help diagnose issues that may affect your SEO performance. Below, we’ll break down the most common response codes and how to handle them on Shopify and WooCommerce.

1. 200 OK

This is the ideal response code, indicating that the page has loaded successfully. On both Shopify and WooCommerce, a 200 OK status means your page is accessible and functioning correctly.

2. 301 Moved Permanently

A 301 redirect indicates that a page has been permanently moved to a new URL. This is essential for maintaining SEO value when you change URLs. On Shopify, you can set up 301 redirects by going to Online Store > Navigation > URL Redirects. In WooCommerce, you can use plugins like Redirection to manage 301 redirects.

3. 302 Found (Temporary Redirect)

A 302 redirect indicates a temporary move. While not ideal for SEO, it can be useful for short-term changes. On Shopify, you can set this up similarly to a 301 redirect but should be used sparingly. In WooCommerce, the Redirection plugin also supports 302 redirects.

4. 404 Not Found

A 404 error means the page does not exist. This can harm your SEO if not managed properly. On Shopify, you can customize your 404 page by editing the 404.liquid template. In WooCommerce, you can customize the 404 page through your theme settings or by editing the 404.php file.

5. 500 Internal Server Error

A 500 error indicates a server issue. This is critical to resolve quickly as it can severely impact your site’s performance and SEO. On Shopify, this usually requires contacting Shopify support. In WooCommerce, you may need to check your server logs or contact your hosting provider.


Understanding and managing response codes is vital for maintaining a healthy eCommerce site. Both Shopify and WooCommerce offer tools and methods to handle these codes effectively, ensuring your site remains SEO-friendly.