Maintaining a Natural Mix of Link Types

Have a Natural Mix of Link Types

When optimizing your eCommerce site for SEO, it’s crucial to have a natural mix of link types. This includes internal links, external links, and backlinks. A diverse link profile helps search engines understand the relevance and authority of your site.

Internal Links

Internal links connect different pages within your website. On Shopify, you can easily add internal links by using the rich text editor in your product descriptions or blog posts. Simply highlight the text you want to link, click the link icon, and enter the URL of the page you want to link to.

On WordPress (WooCommerce), you can add internal links in a similar way. In the WordPress editor, highlight the text, click the link icon, and enter the URL of the internal page.

External Links

External links point from your site to other websites. These can be useful for providing additional resources to your users. In Shopify, you can add external links using the same method as internal links. Just enter the URL of the external site instead.

In WordPress, the process is identical. Highlight the text, click the link icon, and enter the external URL.


Backlinks are links from other websites to your site. These are crucial for building your site’s authority. While you can’t directly control backlinks, you can encourage them by creating high-quality, shareable content. Reach out to industry influencers and bloggers to share your content and link back to your site.

For both Shopify and WordPress, consider using tools like Ahrefs or Moz to monitor your backlink profile and identify opportunities for improvement.

By maintaining a natural mix of link types, you can improve your eCommerce site’s SEO and drive more organic traffic.