Dealing with Many 404 Errors

Checking for 404 Errors in Shopify

404 errors can negatively impact your SEO by providing a poor user experience and signaling to search engines that your site is not well-maintained. Here’s how to check for 404 errors in Shopify:

  1. Use Google Search Console: Navigate to the Coverage report in Google Search Console. Look for the section labeled Not Found (404) to see a list of URLs that return 404 errors.
  2. Shopify Analytics: Go to Online Store > Analytics > Reports > Behavior > Top Landing Pages. Check for pages with high exit rates, which might indicate 404 errors.
  3. Third-Party Apps: Use apps like Broken Link Checker or SEO Manager from the Shopify App Store to automatically scan your site for broken links and 404 errors.

Checking for 404 Errors in WooCommerce

For WooCommerce, the process is slightly different but equally important:

  1. Use Google Search Console: Similar to Shopify, navigate to the Coverage report in Google Search Console and look for Not Found (404) errors.
  2. WordPress Plugins: Install plugins like Broken Link Checker or Redirection to monitor and manage 404 errors on your WooCommerce site.
  3. Server Logs: Access your server logs through your hosting provider’s control panel to manually check for 404 errors.

Fixing 404 Errors

Once you’ve identified 404 errors, it’s crucial to fix them:

  1. Redirects: Set up 301 redirects to guide users and search engines from the broken URL to a relevant, working page. In Shopify, you can do this under Online Store > Navigation > URL Redirects. In WooCommerce, use the Redirection plugin.
  2. Update Links: Correct any internal links that point to the 404 pages. This can be done manually or with the help of plugins and apps.
  3. Recreate Content: If the 404 page was important, consider recreating the content or providing an updated version.