Go After Unlinked Mentions
Unlinked mentions are instances where your brand or product is mentioned on another website without a hyperlink back to your site. These are valuable opportunities for building backlinks, which can improve your SEO.
Why Unlinked Mentions Matter
Backlinks are a significant ranking factor for search engines. When reputable sites link to your eCommerce store, it signals to search engines that your site is trustworthy and authoritative. This can lead to higher search rankings and more organic traffic.
How to Find Unlinked Mentions
There are several tools available to help you find unlinked mentions of your brand or products:
- Google Alerts: Set up alerts for your brand name and product names. Google will notify you whenever these terms are mentioned online.
- Ahrefs: Use the Content Explorer feature to search for mentions of your brand. You can filter the results to show only unlinked mentions.
- Moz: The Fresh Web Explorer tool can help you find recent mentions of your brand across the web.
How to Request a Link
Once you’ve identified unlinked mentions, reach out to the site owners or authors and politely request a link. Here’s a template you can use:
Hi [Name],
I noticed that you mentioned [Your Brand/Product] in your recent article, [Article Title]. Thank you for the mention! Would it be possible to add a link back to our site? This would help your readers find more information about [Your Brand/Product].
Thank you, [Your Name]
Implementing on Shopify
For Shopify users, you can use apps like SEO Manager to monitor mentions and backlinks. Additionally, you can integrate Google Alerts directly into your Shopify admin for real-time notifications.
Implementing on WordPress (WooCommerce)
For WooCommerce users, plugins like Yoast SEO can help you track mentions and backlinks. You can also use the Google Alerts plugin to receive notifications directly in your WordPress dashboard.