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Focusing on Site Topics

When optimizing your eCommerce site for SEO, it’s crucial to clearly define the focus of the topics your site covers. This helps search engines understand what your site is about and improves your chances of ranking for relevant keywords. On Shopify, you can achieve this by creating a well-structured navigation menu and using collections to group related products. For example, if your store sells electronics, you might have collections for “Smartphones,” “Laptops,” and “Accessories.” Each collection should have a descriptive title and a unique URL. Additionally, use the “Tags” feature in Shopify to further categorize products within each collection. On WordPress with WooCommerce, you can achieve similar results by using categories and tags. Create parent categories for broad topics and subcategories for more specific topics. For instance, a parent category could be “Electronics,” with subcategories like “Smartphones,” “Laptops,” and “Accessories.” Ensure each category and subcategory has a descriptive title and a unique URL. Use tags to further refine the categorization of your products. By clearly defining the focus of the topics your site covers, you make it easier for search engines to index your content and for users to find what they’re looking for.

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