Find Relevant Keyword Modifiers
Keyword modifiers are additional words or phrases that can help you target more specific search queries. For eCommerce, these often include terms like “buy,” “cheap,” “best,” “review,” and “discount.”
Using Keyword Modifiers on Shopify
1. Go to your Shopify admin panel.
2. Navigate to Online Store > Preferences.
3. In the Title and meta description section, add keyword modifiers to your product titles and descriptions.
4. Use the Search Engine Listing Preview to see how your changes will appear in search results.
Using Keyword Modifiers on WordPress (WooCommerce)
1. Log in to your WordPress admin dashboard.
2. Go to Products > All Products.
3. Edit a product and scroll down to the Yoast SEO section (or any other SEO plugin you are using).
4. Add keyword modifiers to the SEO title and Meta description fields.
5. Use the preview to see how your changes will appear in search results.
By incorporating relevant keyword modifiers, you can improve your eCommerce site’s visibility and attract more targeted traffic.