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Analyzing Domain Traffic Trend Over the Past Year

Analyzing Domain Traffic Trend Over the Past Year

Understanding your domain’s traffic trend over the past year is crucial for optimizing your eCommerce SEO strategy. Here’s how you can analyze this data for Shopify and WooCommerce:

Shopify

  1. Access Shopify Admin: Log in to your Shopify admin panel.
  2. Navigate to Analytics: Go to Analytics > Reports.
  3. Select Date Range: In the reports section, select the date range for the past year.
  4. Review Traffic Data: Look for the Sessions and Visitors reports to analyze traffic trends.
  5. Export Data: If needed, export the data for further analysis by clicking on the Export button.

WooCommerce (WordPress)

  1. Access WordPress Admin: Log in to your WordPress admin panel.
  2. Install Analytics Plugin: Ensure you have an analytics plugin like MonsterInsights or Google Analytics for WordPress installed and configured.
  3. Navigate to Analytics: Go to Insights > Reports (for MonsterInsights) or the relevant section for your analytics plugin.
  4. Select Date Range: Choose the date range for the past year to view the traffic data.
  5. Review Traffic Data: Analyze the traffic trends by looking at metrics such as Sessions, Users, and Pageviews.
  6. Export Data: If needed, export the data for further analysis by using the export options provided by the plugin.

By regularly monitoring your domain’s traffic trends, you can identify patterns, understand user behavior, and make informed decisions to improve your SEO strategy.