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Capturing Emails for Restocking Discontinued Products

Handling Discontinued Products That Will Be Restocked

When a product is temporarily discontinued but will be restocked, it’s important to keep the product page live for SEO purposes. Here’s how you can manage this on Shopify and WooCommerce:

Shopify

  1. Keep the Product Page Live: Do not delete the product page. Instead, mark the product as “out of stock” in your inventory settings.
  2. Remove the Price: Go to the product page in your Shopify admin, scroll down to the pricing section, and remove the price.
  3. Add Email Capture for Restock: Use a Shopify app like “Back in Stock” to add an email capture form. This will notify customers when the product is available again.

WooCommerce

  1. Keep the Product Page Live: Do not delete the product page. Instead, mark the product as “out of stock” in your inventory settings.
  2. Remove the Price: Edit the product in your WooCommerce admin, scroll down to the pricing section, and remove the price.
  3. Add Email Capture for Restock: Use a plugin like “Back In Stock Notifier” to add an email capture form. This will notify customers when the product is available again.

By following these steps, you can maintain your SEO rankings and keep your customers informed about product restocks.