Reusing Product URL for a Discontinued Product
When a product is permanently discontinued, it’s essential to handle its URL properly to maintain SEO value and user experience. One effective strategy is to reuse the product URL for a similar product by updating the content. This ensures that any external links pointing to the old product still provide value.
Steps for Shopify
- Log in to your Shopify Admin: Navigate to your Shopify admin panel.
- Find the Discontinued Product: Go to Products and search for the discontinued product.
- Update Product Details: Change the product title, description, images, and other relevant details to match the new product.
- Save Changes: Click Save to update the product.
Steps for WooCommerce
- Log in to WordPress Admin: Access your WordPress admin dashboard.
- Find the Discontinued Product: Go to Products and search for the discontinued product.
- Update Product Details: Edit the product title, description, images, and other relevant details to reflect the new product.
- Save Changes: Click Update to save the changes.
Additional Tips
- 301 Redirects: If the new product is significantly different, consider setting up a 301 redirect to a more relevant product or category page.
- Monitor Performance: Use tools like Google Analytics to monitor the performance of the updated URL and ensure it continues to attract traffic.