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Reusing URL for Discontinued Products with External Links

Reusing Product URL for a Discontinued Product

When a product is permanently discontinued, it’s essential to handle its URL properly to maintain SEO value and user experience. One effective strategy is to reuse the product URL for a similar product by updating the content. This ensures that any external links pointing to the old product still provide value.

Steps for Shopify

  1. Log in to your Shopify Admin: Navigate to your Shopify admin panel.
  2. Find the Discontinued Product: Go to Products and search for the discontinued product.
  3. Update Product Details: Change the product title, description, images, and other relevant details to match the new product.
  4. Save Changes: Click Save to update the product.

Steps for WooCommerce

  1. Log in to WordPress Admin: Access your WordPress admin dashboard.
  2. Find the Discontinued Product: Go to Products and search for the discontinued product.
  3. Update Product Details: Edit the product title, description, images, and other relevant details to reflect the new product.
  4. Save Changes: Click Update to save the changes.

Additional Tips

  • 301 Redirects: If the new product is significantly different, consider setting up a 301 redirect to a more relevant product or category page.
  • Monitor Performance: Use tools like Google Analytics to monitor the performance of the updated URL and ensure it continues to attract traffic.