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Using 301 Redirects for Discontinued Products with External Links

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Handling Permanently Discontinued Products with External Links but No Related Product

When you have a product that is permanently discontinued and there are no related products to redirect to, it’s important to handle the situation properly to maintain SEO value and user experience. A 301 redirect to a collection page or a relevant product is a good practice.

Shopify

  1. Log in to your Shopify admin panel.
  2. Go to Online Store > Navigation.
  3. Click on URL Redirects.
  4. Click on Create URL redirect.
  5. In the Redirect from field, enter the URL of the discontinued product.
  6. In the Redirect to field, enter the URL of the collection page or a relevant product.
  7. Click Save.

WooCommerce (WordPress)

  1. Install and activate the Redirection plugin.
  2. Go to Tools > Redirection.
  3. Click on Add New.
  4. In the Source URL field, enter the URL of the discontinued product.
  5. In the Target URL field, enter the URL of the collection page or a relevant product.
  6. Click Add Redirect.

By setting up these 301 redirects, you ensure that any external links pointing to the discontinued product will still provide value by directing users to a relevant page on your site.