Understanding Search Intent for Keywords

Determine Search Intent for Each Keyword

Understanding search intent is crucial for optimizing your eCommerce store. Search intent refers to the reason behind a user’s search query. It can be categorized into four main types: informational, navigational, transactional, and commercial investigation.

Steps to Determine Search Intent

  1. Analyze SERP Results: Search for the keyword on Google and analyze the top results. Are they blog posts, product pages, or category pages? This will give you an idea of what users are looking for.
  2. Use Keyword Modifiers: Keywords with modifiers like “buy,” “best,” “how to,” or “review” can indicate different types of intent. For example, “buy running shoes” is transactional, while “best running shoes” is commercial investigation.
  3. Check Competitor Pages: Look at the pages that rank for your target keywords. What type of content do they have? This can help you understand what Google deems relevant for that keyword.
  4. Utilize Tools: Tools like Ahrefs, SEMrush, and Moz can provide insights into the search intent behind keywords. They often categorize keywords based on intent.

Implementing on Shopify

On Shopify, you can optimize your product and category pages based on search intent. For example, if a keyword has transactional intent, ensure your product pages are optimized with clear calls to action, high-quality images, and detailed descriptions.

Implementing on WordPress (WooCommerce)

For WooCommerce, you can use plugins like Yoast SEO to help optimize your pages. Ensure your product pages are well-structured and include relevant keywords that match the search intent. Use categories and tags effectively to organize your content.


Determining search intent is a vital step in your SEO strategy. By understanding what users are looking for, you can create content that meets their needs and improves your chances of ranking higher in search results.