Determining Keyword Intent for a Term

Determining keyword intent is crucial for eCommerce SEO as it helps you understand what your potential customers are looking for. Here’s how you can determine keyword intent for each term:

1. Understand the Types of Keyword Intent

There are generally four types of keyword intent:

  • Informational: The user is looking for information. Example: “How to choose the best running shoes.”
  • Navigational: The user is looking for a specific website or page. Example: “Nike official website.”
  • Transactional: The user is looking to make a purchase. Example: “Buy running shoes online.”
  • Commercial Investigation: The user is looking to compare products or read reviews before making a purchase. Example: “Best running shoes 2023.”

2. Use Keyword Research Tools

Tools like Google Keyword Planner, Ahrefs, and SEMrush can help you identify the intent behind keywords. Look for keywords with high commercial or transactional intent for your eCommerce store.

3. Analyze SERP Features

Search Engine Results Pages (SERPs) can give you clues about keyword intent. For example, if the SERP is filled with product pages and ads, the keyword likely has transactional intent. If it has blog posts and informational snippets, it’s likely informational.

4. Check Competitor Pages

Look at the top-ranking pages for your target keywords. Analyze the content to understand what type of intent they are targeting. This can give you insights into what Google considers relevant for that keyword.

5. Implement on Shopify

On Shopify, you can use the built-in SEO features to optimize your pages for the identified keyword intent. Go to the product or collection page, scroll down to the “Search engine listing preview,” and edit the title and meta description to match the keyword intent.

6. Implement on WooCommerce

For WooCommerce, you can use plugins like Yoast SEO to optimize your pages. Edit the product or category page, scroll down to the Yoast SEO section, and customize the title and meta description to align with the keyword intent.

7. Monitor and Adjust

Use analytics tools to monitor the performance of your keywords. Adjust your strategy based on what is working and what is not. This will help you continually refine your approach to keyword intent.