Avoiding Discovery Keywords

Avoid “Discovery” Topics

When optimizing your eCommerce site for SEO, it’s crucial to avoid “discovery” topics. These are broad, general topics that might attract a lot of traffic but are not necessarily relevant to your specific products or services. Instead, focus on targeted, product-specific keywords that are more likely to convert visitors into customers.

Why Avoid Discovery Topics?

Discovery topics can dilute your SEO efforts by attracting visitors who are not interested in making a purchase. This can lead to higher bounce rates and lower conversion rates, which can negatively impact your site’s overall SEO performance.

How to Identify Discovery Topics

Use tools like Google Analytics and Google Search Console to analyze your traffic sources and identify which keywords are driving traffic to your site. Look for keywords that have high traffic but low conversion rates, as these are likely to be discovery topics.

Implementing on Shopify

On Shopify, you can use the built-in analytics tools to track your traffic and conversion rates. Additionally, you can use apps like SEO Manager to get more detailed insights into your keyword performance.

Implementing on WooCommerce

For WooCommerce, you can use plugins like Yoast SEO to analyze your keyword performance and identify discovery topics. Google Analytics integration with WooCommerce can also provide valuable insights.


By avoiding discovery topics and focusing on targeted, product-specific keywords, you can improve your eCommerce site’s SEO performance and increase your conversion rates. Use the tools available on Shopify and WooCommerce to track your progress and make data-driven decisions.