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Using 301 Redirects for Discontinued Products with External Links

Handling Permanently Discontinued Products with External Links but No Related Product When you have a product that is permanently discontinued and there are no related products to redirect to, it’s important to handle the situation properly to maintain SEO value and user experience. A 301 redirect to a collection page or a relevant product is … Read more

Reusing URL for Discontinued Products with External Links

Reusing Product URL for a Discontinued Product When a product is permanently discontinued, it’s essential to handle its URL properly to maintain SEO value and user experience. One effective strategy is to reuse the product URL for a similar product by updating the content. This ensures that any external links pointing to the old product … Read more

Linking Discontinued Products to Related Products for Organic Traffic

Handling Permanently Discontinued Products with Organic Traffic When a product is permanently discontinued but still receives organic traffic, it’s essential to handle it properly to maintain a good user experience and SEO health. Here’s how you can manage this on Shopify and WooCommerce: Shopify Inform Customers: Edit the product page to inform customers that the … Read more

Using 410 Code for Permanently Discontinued Products

When a product is permanently discontinued and has no organic traffic or external links, it’s best to use a 410 status code to inform search engines that the content is gone for good. Here’s how to do it on Shopify and WooCommerce: Shopify Using a 410 status code for discontinued products on Shopify is a … Read more

Capturing Emails for Restocking Discontinued Products

Handling Discontinued Products That Will Be Restocked When a product is temporarily discontinued but will be restocked, it’s important to keep the product page live for SEO purposes. Here’s how you can manage this on Shopify and WooCommerce: Shopify Keep the Product Page Live: Do not delete the product page. Instead, mark the product as … Read more

Implementing Structured Data Well

Understanding Structured Data Structured data helps search engines understand the content on your eCommerce site better. It can improve your site’s visibility in search results by enabling rich snippets. Implementing Structured Data on Shopify Implementing structured data on Shopify can help improve your store’s search engine visibility and enhance the way your products appear in … Read more

Linking Category Pages to Canonical Product Pages

By default, Shopify’s product page URL structure is not SEO-friendly. Typically, a product page URL looks like this: /products/name-of-product. However, when you access a product from a collection page, the URL changes to: /collections/name-of-collection/products/name-of-product. You can see this by opening any product from a collection page on your store. Even though the URL changes, a … Read more

Noindexing Auto-Generated Category and Tag Pages

Consider No-Indexing Auto-Generated Category or Tag Pages Auto-generated category or tag pages can often lead to duplicate content issues and dilute your SEO efforts. It’s a good practice to no-index these pages to ensure they don’t negatively impact your site’s SEO. Shopify To ‘Noindex’ Product and Blog Tags on Shopify, you can follow these steps … Read more

Using Breadcrumb Navigation

Adding breadcrumb navigation to your Shopify store can improve user experience and SEO by helping visitors navigate your site more easily. Here’s a step-by-step guide on how to add breadcrumb navigation to your Shopify store: Step 1: Access the Shopify Admin Log in to your Shopify admin panel. Go to the Online Store section and click on Themes. … Read more

Avoiding Orphan Pages

Orphan pages are pages on your website that are not linked to from any other page. This makes them difficult for search engines to find and index, which can negatively impact your SEO. To avoid orphan pages on Shopify, you can use the following steps: On Shopify: Internal Linking: Regularly audit your site to ensure … Read more