Auditing Competitor Backlinks

Audit Your Competitor’s Backlinks

Understanding your competitor’s backlink profile can provide valuable insights into their SEO strategy and help you identify opportunities for your own site. Here’s how you can audit your competitor’s backlinks for both Shopify and WooCommerce:

Step 1: Identify Your Competitors

First, make a list of your top competitors. These are usually the websites that rank higher than you for your target keywords.

Step 2: Use a Backlink Analysis Tool

There are several tools available for backlink analysis, such as Ahrefs, SEMrush, and Moz. These tools allow you to enter a competitor’s URL and see their backlink profile.

Step 3: Analyze the Backlink Data

Look for the following metrics:

  • Domain Authority (DA): A higher DA indicates a more authoritative site.
  • Number of Backlinks: The total number of backlinks pointing to the site.
  • Referring Domains: The number of unique domains linking to the site.
  • Anchor Text: The text used in the backlinks.

Step 4: Identify High-Quality Backlinks

Focus on high-quality backlinks from authoritative sites. These are more valuable for SEO.

Step 5: Replicate and Improve

Once you’ve identified high-quality backlinks, try to replicate them for your own site. Reach out to the same websites and offer valuable content or partnerships.

Shopify Implementation

For Shopify, you can use apps like SEO Manager to help with backlink analysis. However, most of the heavy lifting will be done through external tools like Ahrefs or SEMrush.

WooCommerce Implementation

For WooCommerce, you can use plugins like Yoast SEO in conjunction with external tools. Yoast SEO provides some insights, but detailed backlink analysis will still require tools like Ahrefs or SEMrush.


Auditing your competitor’s backlinks is a crucial step in improving your own SEO strategy. By understanding where their backlinks come from, you can identify opportunities to build your own high-quality backlinks and improve your search engine rankings.

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